自考論文：農(nóng)家樂發(fā)展現(xiàn)狀與人們的消費趨向情況的分析

更新時間：2013-08-16 16:45:45 來源：|0

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　　關于農(nóng)家樂發(fā)展現(xiàn)狀與人們的消費趨向情況的分析

　　----以廣州萬畝果園小洲村一帶為例

　　摘要

　　農(nóng)家樂是新興的旅游休閑形式，是農(nóng)民向城市現(xiàn)代人提供的一種回歸自然從而獲得放松身心、愉悅精神的休閑旅游方式。農(nóng)家樂的發(fā)展，對促進農(nóng)村旅游、調(diào)整產(chǎn)業(yè)結(jié)構、建設區(qū)域經(jīng)濟、加快農(nóng)業(yè)市場化進程產(chǎn)生了良好的經(jīng)濟效益。農(nóng)家樂雖然是一個新興的朝陽產(chǎn)業(yè)，但總體上還是一個尚未規(guī)范、管理滯后的市場,到目前為止,農(nóng)家樂的發(fā)展狀況如何?它是否給農(nóng)民們真的帶來了實惠?消費者對農(nóng)家樂的態(tài)度又是如何?帶著這些問題,特開展了此次關于農(nóng)家樂發(fā)展現(xiàn)狀與人們的消費趨向情況的調(diào)研，通過以廣州市小洲村一帶的萬畝果園為例進行調(diào)查，分析目前廣州農(nóng)家樂的發(fā)展現(xiàn)狀以及人們的消費趨向情況，探討農(nóng)家樂這種新型旅游方式發(fā)展過程所出現(xiàn)的問題，尋求原因并提出一些建議。

　　關鍵詞: 農(nóng)家樂，發(fā)展現(xiàn)狀，消費趨向，發(fā)展模式, 建議

　　ABSTRACT

　　Agritourism is an emerging leisure travel form, to provide modern city farmers a return to nature to get loosen body and mind, cheerful spirit of leisure tourism way. The development of the agritourism,which promotes rural tourism, adjusts the industrial structure, the construction of regional economy, and speeds up the agriculture marketization process making for good economic benefit. Although the agritourism is a rising sun industry, but in general it has not standard management .Does it give farmers really benefits? What is the attitude towards

　　agritourism? With these problems, we do a research on the development of agritourism and the consumption tendency of the customers,we take the wan mu guo yuan in Guangzhou XiaoZhou village as example.Through the guangzhou small states of ten thousand mu orchards village area as an example to investigate, the analysis of the current situation of the development of guangzhou of farm and people's consumption trend conditions, the author discusses the new way of farm tourism development problems occurred in the process, for reasons and puts forward some advices.

　　Key words: Agritourism, Status Of Development, Consumption Trends,

　　Development Patterns ，Suggestion

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