婧Θ鎻愮ず锛�鑰冪敓濡傛灉鎯充簡瑙ｆ垨鎿�(d膩n)蹇冭嚜宸遍尟(cu貌)閬庤粺鑰冮珮闋�(xi脿ng)鑰冭│鐨勫牨(b脿o)鍚嶆檪(sh铆)闁撱€佽€冭│鏅�(sh铆)闁�銆佹垚绺炬煡瑭㈡檪(sh铆)闁�銆佽瓑鏇搁牁(l菒ng)鍙栨檪(sh铆)闁撶瓑鏅�(sh铆)闁撶瘈(ji茅)榛�(di菐n)锛屽彲浣跨敤鏂囩珷闋傞儴鐨�“ 鍏嶈不(f猫i)闋�(y霉)绱勭煭淇℃彁閱�”鏈嶅嫏(w霉)锛岄爯(y霉)绱勬垚鍔燂紝灞嗘檪(sh铆)閲嶈鑰冭│绡€(ji茅)榛�(di菐n)鎴戝€戞渻(hu矛)浠ョ煭淇″舰寮忓強鏅�(sh铆)鎻愰啋鎮�锛�

锛堢偤浜嗘柟渚垮ぇ瀹跺倷鑰�锛屽彲閫氶亷璩囨枡涓嬭級鍗€(q奴)鍩�鍏嶈不(f猫i)涓嬭級姝峰勾妯℃摤瑭﹂鍙婂倷鑰冭硣鏂欙級

瑭﹂1

( )鑳借畵闋�(xi脿ng)鐩稉(j墨ng)鐞嗗拰闋�(xi脿ng)鐩湗(tu谩n)闅�(du矛)娲炲療鎴愬摗鐨勫劒(y艒u)鍕㈠拰鍔ｅ嫝

A銆佷汉闅涢棞(gu膩n)绯绘妧鑳�

B銆侀爡(xi脿ng)鐩妇鏁堣⿻浼�

C銆佸€�(g猫)浜哄拰鍦�(tu谩n)闅�(du矛)瑭曚及

D銆佹矕绐佺鐞�

瑭﹂2

渚濇摎(j霉)銆婁腑鑿汉姘戝叡鍜屽湅鎷涙(bi膩o)鎶曟(bi膩o)娉曘€�锛屼互涓嬫晿杩颁腑锛屼笉姝ｇ⒑鐨勬槸()

A銆佹嫑妯�(bi膩o)浜哄叿鏈夌法鍒舵嫑妯�(bi膩o)鏂囦欢鍜岀祫绻旇⿻妯�(bi膩o)鑳藉姏鐨勶紝鍙互鑷杈︾悊鎷涙(bi膩o)浜嬪疁

B銆佹嫑妯�(bi膩o)浜轰笉鍙互鑷閬告搰鎷涙(bi膩o)浠ｇ悊姗�(j墨)妲�(g貌u)

C銆佷緷娉曞繀闋堥€�(j矛n)琛屾嫑妯�(bi膩o)鐨勯爡(xi脿ng)鐩�锛屾嫑妯�(bi膩o)浜鸿嚜琛岃睛鐞嗘嫑妯�(bi膩o)浜嬪疁鐨勶紝鎳�(y墨ng)鐣�(d膩ng)鍚戞湁闂�(gu膩n)琛屾斂鐩�(ji膩n)鐫ｉ儴闁€鍌欐

D銆佹嫑妯�(bi膩o)浠ｇ悊姗�(j墨)妲�(g貌u)鑸囪鏀挎(j墨)闂�(gu膩n)鍜屽叾浠栧湅瀹舵(j墨)闂�(gu膩n)涓嶅緱瀛樺湪寰嬪爆闂�(gu膩n)绯绘垨鑰呭叾浠栧埄鐩婇棞(gu膩n)绯�

瑭﹂3

鐢插叕鍙稿皪鏌愭姇璩囬爡(xi脿ng)鐩€�(j矛n)琛岃⿻浼�锛屾姇鍏�100钀厓锛�10%姒傜巼鐛插緱鍒╂饯150钀厓锛�55%鐨勬鐜囩嵅寰楀埄娼�200钀厓锛�20%鐨勬鐜囩嵅寰楀埄娼�280钀厓锛�10%鐨勬鐜囦笉璩犱笉璩�锛�5%鐨勬鐜囪櫑300钀厓銆傚墖闋�(xi脿ng)鐩殑鎶曡硣鍥炲牨(b脿o)鐜囩偤()銆�

A銆�266

B銆�2.66

C銆�166

D銆�1.66

鍙冭€冪瓟妗堬細

瑭﹂1 鍙冭€冪瓟妗堬細C

鍙冭€冭В鏋愶細姝ら鐩€冩煡鐨勬槸寤鸿ō(sh猫)闋�(xi脿ng)鐩湗(tu谩n)闅�(du矛)鐨勫伐鍏峰拰鎶€琛�(sh霉)銆傚叾涓�锛�

鍊�(g猫)浜哄拰鍦�(tu谩n)闅�(du矛)瑭曚及鑳借畵闋�(xi脿ng)鐩稉(j墨ng)鐞嗗拰闋�(xi脿ng)鐩湗(tu谩n)闅�(du矛)娲炲療鎴愬摗鐨勫劒(y艒u)鍕㈠拰鍔ｅ嫝?锛熷唭谐u浼扮殑鐩殑鏄緞娓呰鑹茶垏鑱疯铂(z茅)銆佸悜鍦�(tu谩n)闅�(du矛)鎴愬摗鎻愪緵寤鸿ō(sh猫)鎬у弽楗�銆佺櫦(f膩)鐝�(xi脿n)鏈煡鎴栨湭姹哄晱椤屻€佸埗瑷傚€�(g猫)浜哄煿瑷�(x霉n)瑷�(j矛)鍔�锛屼互鍙婄⒑绔嬫湭渚嗙洰妯�(bi膩o)銆�

瑭﹂2 鍙冭€冪瓟妗堬細B

鍙冭€冭В鏋愶細

鏍规摎(j霉)銆婁腑鑿汉姘戝叡鍜屽湅鎷涙(bi膩o)鎶曟(bi膩o)娉曘€嬶細

绗崄浜屾銆€鎷涙(bi膩o)浜烘湁娆�(qu谩n)鑷閬告搰鎷涙(bi膩o)浠ｇ悊姗�(j墨)妲�(g貌u)锛屽鎵樺叾杈︾悊鎷涙(bi膩o)浜嬪疁銆備换浣曞柈浣嶅拰鍊�(g猫)浜轰笉寰椾互浠讳綍鏂瑰紡鐐烘嫑妯�(bi膩o)浜烘寚瀹氭嫑妯�(bi膩o)浠ｇ悊姗�(j墨)妲�(g貌u)銆�

鎷涙(bi膩o)浜哄叿鏈夌法鍒舵嫑妯�(bi膩o)鏂囦欢鍜岀祫绻旇⿻妯�(bi膩o)鑳藉姏鐨�锛屽彲浠ヨ嚜琛岃睛鐞嗘嫑妯�(bi膩o)浜嬪疁銆備换浣曞柈浣嶅拰鍊�(g猫)浜轰笉寰楀挤(qi谩ng)鍒跺叾濮旀墭鎷涙(bi膩o)浠ｇ悊姗�(j墨)妲�(g貌u)杈︾悊鎷涙(bi膩o)浜嬪疁銆�

渚濇硶蹇呴爤閫�(j矛n)琛屾嫑妯�(bi膩o)鐨勯爡(xi脿ng)鐩�锛屾嫑妯�(bi膩o)浜鸿嚜琛岃睛鐞嗘嫑妯�(bi膩o)浜嬪疁鐨�锛屾噳(y墨ng)鐣�(d膩ng)鍚戞湁闂�(gu膩n)琛屾斂鐩�(ji膩n)鐫ｉ儴闁€鍌欐銆�

瑭﹂3 鍙冭€冪瓟妗堬細D

鍙冭€冭В鏋愶細闋�(xi脿ng)鐩爯(y霉)鏈熸敹鐩�:150*10%+200*55%+280*20%+0*10%+(-300)*5%=166(钀厓)

鎶曡硣鍥炲牨(b脿o)鐜� = 鏈熸湜鍥炲牨(b脿o) / 鎶曡硣

鎶曡硣鍥炲牨(b脿o)鐜� ROI=166/100=1.66銆�

鍌欒€冭硣鏂欙細姝峰勾鐪熼銆�楂橀牷鑰冮粸(di菐n)銆�鍒烽搴�鍙粸(di菐n)鎿�鍏嶈不(f猫i)涓嬭級锛�

浠ヤ笂灏辨槸“淇℃伅绯荤当(t菕ng)闋�(xi脿ng)鐩鐞嗗斧姣忔棩绶寸繏(x铆)椤屽強绛旀瑙ｆ瀽锛�147锛�”鐨勫収(n猫i)瀹逛簡锛岃珛鑰冪敓浠旂窗(x矛)闁辫畝锛屾彁鍓嶉€�(j矛n)琛屽倷鑰冦€傛韩棣ㄦ彁绀猴細鐐哄公鍔╁悇浣嶈€冪敓鏇村ソ鍦板倷鑰冭粺鑰冮珮闋�(xi脿ng)鑰冭│锛岀挵(hu谩n)鐞冪恫(w菐ng)鏍＄偤澶у鐗规剰涓婂偝浜嗗緢澶氬倷鑰冭硣鏂�锛屽姝峰勾鐪熼銆佹ā鎿│椤岃垏绛旀瑙ｆ瀽銆佽€冭│鎶€宸х瓑鍌欒€冭硣鏂�锛岃€冪敓鍙粸(di菐n)鎿婁笅鏂�“鍏嶈不(f猫i)涓嬭級”閫�(j矛n)琛岄牁(l菒ng)鍙栧摝锛�