Two University of Texas at Austin professors this week launched their introductory psychology class from a makeshift studio, with a goal of eventually enrolling 10,000 students at $550 a pop and bringing home millions for the school。

這周，美國(guó)德克薩斯大學(xué)奧斯汀分校的兩位教授推出了他們?cè)谂R時(shí)攝影棚中拍攝的心理學(xué)入門(mén)課程。他們的最終目標(biāo)是招收1萬(wàn)名學(xué)生，并向他們每人收取550美元的學(xué)費(fèi)，以此為學(xué)校創(chuàng)收數(shù)百萬(wàn)美元。

The professors have dubbed the class a SMOC—Synchronous Massive Online Class—and their effort falls somewhere between a MOOC, or Massive Open Online Course, a late-night television show and a real-time research experiment. The professors lecture into a camera and students watch on their computers or mobile devices, in real time。

兩位教授將這種課程命名為“同步大規(guī)模網(wǎng)絡(luò)課程”，課程建設(shè)將結(jié)合“大型開(kāi)放式網(wǎng)絡(luò)課程”模式、夜間電視節(jié)目和實(shí)時(shí)研究實(shí)驗(yàn)的模式。工作人員用攝像機(jī)拍攝兩位教授的課程，學(xué)生們就在電腦或移動(dòng)設(shè)備上實(shí)時(shí)觀看。

The class, which made its debut Thursday night, is emblematic of just how quickly the once-static business model of higher education is shifting as technology gives students more options and forces schools and professors to compete for their attention。

這一網(wǎng)絡(luò)課程在本周四晚進(jìn)行了首播�？萍嫉娘w速發(fā)展讓學(xué)生們有了更多的選擇，也迫使學(xué)校和教授們競(jìng)相爭(zhēng)奪學(xué)生資源，這同時(shí)標(biāo)志著曾經(jīng)單一的高等教育盈利模式正在經(jīng)歷著快速的轉(zhuǎn)型。

"We're not business people, we're not entrepreneurs, but we know we have a first-rate class that works, and now the question is how do we go out and sell this mousetrap," said Prof. James Pennebaker, the chairman of the UT psychology department who is teaching the class with Samuel Gosling, also a tenured professor。

作為德克薩斯大學(xué)奧斯汀分校心理學(xué)系主任，詹姆斯潘尼貝克教授指出：“我們不是商人或企業(yè)家，但我們知道我們擁有一流的課程。現(xiàn)在的問(wèn)題是，我們?nèi)绾巫叱鋈ヤN(xiāo)售我們的課程。”他和終身教授薩繆爾格斯林一起講授這一網(wǎng)絡(luò)課程。

Unlike Massive Open Online Courses, which can be watched whenever, the SMOC requires students, professors and teaching assistants to be online at the same time。

同步大規(guī)模網(wǎng)絡(luò)課程并不像大型開(kāi)放式網(wǎng)絡(luò)課程那樣可以隨時(shí)觀看，它要求學(xué)生，教授和教學(xué)助理同時(shí)在線。

MOOCS, which burst on the scene about two years ago and are generally free, have attracted more than 5 million students around the world and prompted dozens of top universities to launch classes in conjunction with companies such as Coursera and EdX. However, no one has figured out how to monetize the model。

大型開(kāi)放式網(wǎng)絡(luò)課程早在兩年前就已經(jīng)出現(xiàn)，而且大多都免費(fèi)，吸引了全球500多萬(wàn)學(xué)生用戶，并且吸引了數(shù)所全球頂級(jí)高校陸續(xù)與Coursera和EdX 等公司合作推出網(wǎng)絡(luò)課程。不過(guò)，誰(shuí)也沒(méi)有找出將這一教育模式進(jìn)行商業(yè)化的有效途徑。

The class offered by Profs. Gosling and Pennebaker offers an alternative approach that draws from both traditional online education and modern MOOCS. The course is run entirely in house and any money generated from students outside the UT system will be split between the psychology department and the school. The cost is $550 for anyone not enrolled at UT. By comparison, full-time in-state students who are enrolled at UT would pay about $900 and out-of-state students would pay about $3,000 for attending a traditional, in-person version of the course。

格斯林和潘尼貝克教授推出的課程總結(jié)了傳統(tǒng)網(wǎng)絡(luò)教育和現(xiàn)代大規(guī)模公開(kāi)網(wǎng)絡(luò)課程的經(jīng)驗(yàn)，為學(xué)生提供了另外一種選擇。該課程全部在室內(nèi)拍攝，面向德克薩斯大學(xué)系統(tǒng)以外的學(xué)生開(kāi)放，收取的學(xué)費(fèi)將在心理學(xué)系和學(xué)校之間進(jìn)行分配。非德克薩斯大學(xué)學(xué)生購(gòu)買(mǎi)該網(wǎng)絡(luò)課程的費(fèi)用是每人550美元。與之相比，被德克薩斯大學(xué)錄取的本州全日制學(xué)生接受該課程面授的費(fèi)用約為每人900美元，而外州學(xué)生的面授費(fèi)用更是高達(dá)每人約3,000美元。

The pair has a long way to go. On this, their first venture, the class has brought in about 1,000 UT undergraduates but fewer than 50 from beyond the campus—generating about $20,000. Reaching the goal of 10,000 non-UT students, the class would bring in $5.5 million。

兩位教授還有很多工作要做。作為兩個(gè)人的首次嘗試，該課程目前僅錄取了約1,000名德克薩斯大學(xué)的本科學(xué)生，其中校外學(xué)生還不到50名，由此帶來(lái)的收入也不過(guò)2萬(wàn)美元。如果能夠?qū)崿F(xiàn)在線錄取1萬(wàn)名非德州學(xué)生的目標(biāo)，那么該課程將會(huì)帶來(lái)550萬(wàn)美元的收入。

Whether the model sticks, the class marks a new age of experimentation, said Clay Shirky, a professor at New York University and longtime observer of the Internet's potential to disrupt higher education。

紐約大學(xué)教授克萊舍基指出，無(wú)論這一模式成功與否，該網(wǎng)絡(luò)課程已經(jīng)為高等教育實(shí)驗(yàn)翻開(kāi)了嶄新的一頁(yè)。舍基同時(shí)也長(zhǎng)期關(guān)注互聯(lián)網(wǎng)對(duì)高等教育的潛在影響等問(wèn)題。

"I think we're in for a pretty extraordinary next five or 10 years," Prof. Shirky said. "People are going to try a million new things; 990,000 won't work, but in the end we'll be left with 10,000 things that do."

舍基表示：“我認(rèn)為，我們將見(jiàn)證高等教育在未來(lái)五到十年里發(fā)生的偉大變革。人們將會(huì)嘗試上百萬(wàn)件新事物，其中99%都不會(huì)成功。但我們最終將會(huì)成為那剩余的1%。”